Wednesday, August 26, 2020

New SAT Prep Guidelines Now That the Old SAT Is Over

New SAT Prep Guidelines Now That the Old SAT Is Over SAT/ACT Prep Online Guides and Tips Did you hear? The old SAT was given for the last time on January 23rd, 2016. I don't get that's meaning for understudies despite everything reading for the SAT? We'll talk about the ramifications of the old SAT dusk and what you have to accomplish for new SAT prep! The Transition Timeline In 2014, the producers of the SAT reported that they were going to change the configuration of the SAT to be a lot nearer to that of the ACT. The progress date of March 2016 was given. This made January 2016 the last official time the old SAT would be given. Since this date has passed, what would it be advisable for you to do? We have two situations underneath, in view of whether you've taken the SAT previously or not. Locate the one that accommodates your conditions, and read its rules. Imagine a scenario in which You've Never Taken Any SAT Before. It is safe to say that you are in the class of 2017 or later, and you've never taken the SAT? The uplifting news it that the decision will be simpler for you since you can just enlist for the new SAT now! You don't have to ascertain how to best navigatetaking the old SAT versus the new SAT. We would like to underline a couple of focuses, some of which is a word of wisdom all around. Take the New SAT Earlier, Rather than Later Since the SAT is coming, you may be reluctant to take it. You may feel that there's insufficient thought about the test, or you would prefer not to be a guinea pig. Hence, you may be enticed to hold up a piece before taking the New SAT - perhaps take the June test, or even the September exam.This is an inappropriate methodology. You need to get the most introduction to the test as ahead of schedule as could reasonably be expected. With the vulnerability that accompanies the new form of the test, the most ideal approach to acquire data about it is to accept the new SAT when you can. Firsthand experience gives you information that no coach and no book can give. You likewise know precisely howyouwill respond to the new SAT. No all the more tuning in to Tim talk about how new SAT Math questions were hard for him or Susan talk about how new SAT Reading questions were mistaking for her you'll see precisely how you respond. Taking the new SAT sooner instead of laterlets you decrease vulnera bility rapidly and early. While any dry-run will give you data, it is presumably best that you prep in any event a tad before your first new SAT. In the event that you don't prepare, your testing experience and score won't mirror your best exertion and last execution. You get much less valuable data from a no investigation by any stretch of the imagination dry run. Likewise, in the possibility this test is yourbest score, you need that best score to be as high as could reasonably be expected! Another motivation to take the new SAT before is that you'll get various chomps at the apple. Since the new SAT is so new, all things considered, minor subtleties in the organization, scale, or other areaswill change between the initial barely any organizations. (On the other hand, the 10-year-old past variant of theSAT presumably didn't change particularly in the last fewyears.) If one of these organizations is particularly simple or appropriate for you, at that point that is incredible news on the grounds that, with superscoring and score decision, just your best score matters. Recall that, with superscoring and score decision, it's smarter to have more variety in your score, and you'll likely get more variety with the initial not many tests. At long last, taking the SAT early likewise lets you retake it in the fall in the event that you don't care for your score. This implies you'll have more choices for what's to come. Some may contend there are key motivations to take the new SAT later. One is that there will be more prep material out. This is valid in case you're willing to hold up until September, yet for those in the class of 2017, that is not an incredible decision. You need to concentrate throughout the late spring as opposed to getting ready school applications. Additionally, in the event that you don't progress nicely, you'll exposure pressure for a re-test. In case you're trulyafraid of the vulnerability of the new SAT, doing ACT prep is a smart thought (see underneath). Notwithstanding, I think attempting to deliberately defer is unable to balance a checkbook insightful, pound stupid. Taking it prior, concentrating more, and placing more assets into the new SAT are surefire approaches to score higher. Think about the ACT Some of you may in any case fear the new SAT. Imagine a scenario where you're a guineapig while the SAT is attempting to make sense of things. Consider the possibility that they mess up by one way or another. Imagine a scenario in which universities don't have a clue how to manage the scores. While these are not significant worries, there is one genuine alternative you ought to consider in case you're simply uncomfortable taking the ACT. The ACT has had a demonstrated notoriety in its currentformat for a long time now. The ACT is likewise close in organization to the new SAT so there ought not be a significant misfortune in getting ready forthe ACT design. For those stressed over change or the absence of new SAT material, ACT prep can be the best approach. My lone guidance is begin at an early stage this as well, so you have the most data at the earliest opportunity. Here and there changing the test you take can be acceptable. Consider the possibility that You've Taken the SAT Before, But It Was the Old SAT. On the off chance that you're absolutely satisfiedwith your score, at that point incredible you don't have to do whatever else. In any case, in the event that you need a superior SAT score, read on! You're quite a superior position on the off chance that you've taken the old SAT previously. This is on the grounds that you're getting two chomps at the apple now. On the off chance that you take the new SAT and discover it accommodates your style better, thenyou should keep your new SAT score by means of superscoring. In like manner, in the event that you take the new SAT and discover you don't work out quite as well, at that point submit only your old SAT score by means of superscoring. Since superscoring steps through your best exam score, having more tests is acceptable, and having various tests is acceptable. The greatest suggestion is to in fact take the new SAT. (In fact,the new SAT was authoritatively intended to target everybody in theClass of 2017 and later.) Once more, a similar counsel of taking the new SAT early concerns you. By taking it early, you get more data, more nibbles at the apple (particularly when the test is changing the quickest), and you'll augment your opportunity of getting the score you need whileleaving summer for applications. Which Test Dates? Walk, May, June or October? The new SAT will be given in March, May, June and again in October of 2016 which date would it be advisable for you to pick? One factor you should note is that it will require some investment for the test makersto grade the new SAT. Generally, the test makerstake under three weeks to review the test. For March, the evaluating time will be over two months, and for May/June, over about a month and a half! This issues for you since you'll have less an ideal opportunity to re-test if there should be an occurrence of a low score. Walk scores are anticipated to be out early enough that you can enroll for the June date. You'll likely have aboutthree weeks betweenthe March score discharge (aroundMay seventeenth, 2016) andthe June fourth test. In this manner, March has some favorable position in that you can crush in one more test before the fall, yet it will be a difficult situation. On the other hand, in the event that you take the May or June test, you won't know yourscore so as to retake it before the fall. Additionally, remember that, in our information, taking the SAT prior is corresponded with being progressively decided about the SAT and performing better. It's simple for occupied understudies and occupied guardians to turn I'll concentrate later to Oh no I surmise we needed more an ideal opportunity to contemplate! Each of the three decisions, March, May, and June, are significantly better than October. On the off chance that you do a long time before summer, at that point you're in an ideal situation since you can spend the late spring doing school applications. Investing enough energy on applications is a colossal indicator of acknowledgment possibilities. On the off chance that you do ineffectively, it's still acceptable you took the SATearly: you recognize what trips you up on the test, and your concentrating throughout the late spring will be increasingly engaged and viable. End The old SAT is finished, thus preppers need to progress to another examination system. Understudies who haven't taken the SAT ever before have it simple: they can simply imagine there is no progress. For these understudies, there are focal points to taking it early and before summer. Understudies who have taken the old SAT should take the new SAT, if conceivable, to exploit the best of different scores advantage. Find out about how to improve your score all alone or attempt our program: What's Next? Need to begin on your SAT examining? Look at our manual for the best new SAT prep books. Keen on becoming familiar with the new SAT? We have a total manual for the new SAT that incorporates all that you have to think about the recently reexamined test! Need to takesome practice tests to figure out the new SAT? We have free and authority practice SAT examsyou can takeright now!

Saturday, August 22, 2020

womens rights (613 words) Essay Example For Students

womens rights (613 words) Essay All through numerous years going before World War I, numerous ladies were troubled withtheir employments. In 1870 most ladies worked in the farming of their homes, or diddomestic administration. Indeed, even by 1910 however, more ladies were at that point working infactories, workplaces, stores and phone trades. Instead of 14.8% in 1870,24% of ladies were presently working in 1910. The acts of pulling back from workonce wedded and possibly returning when important (for example husband?s salarydecreased, laid off, harmed, departure) was tragically as yet being widelyaccepted and rehearsed. The introduction of current enterprises started to change thelocation and nature of women?s paid work and was a significant factor in theadvancement of women?s work (Greenwald 5). Multi plant firms started totransform the structure of business, just as including a component of elementarycompetition. There were still albeit a couple of money related mammoths, made by vitalindustries, for example, John D. Rockefeller, Andrew Carnegie, Swift, Borden, whosepractices eventually decided how individuals lived, and what they bought(Greenwald 7). As enormous manufacturing plants progressively started to supplant more seasoned andsmaller industrial facilities, talented work turned out to be less required and ladies even begun tomake merchandise as machine tenders. As of now, this redesign was improving women?sstatus in the work power. There was albeit a lot of sex segregation,women were low paid and confined to incompetent and semiskilled employments, as a rule intextile plants, food preparing, clothing, tobacco production lines, and commerciallaundries. Men obviously were given occupations concerning transportation and heavyindustry. Shockingly, as substantial industry turned out to be progressively significant, itresulted in less open doors for ladies since organizations were recruiting moremen. Another factor of injustice was the way that ladies were banned fromapprenticeship programs bringing about the loss of better-paid and moresophisticated employments in the metal business (Greenwald 11). World War I thoughwould give an incredible chance to ladies to excel and despite the fact that themovement into the work power was at that point in progress, and it would certainlyprovide as an upgrade. Because of World War I and changing social views,women?s job and spot in American Society changed greatly.The consequences of World War I on women?s place in the public arena can be seen clearlyin factual proof. Between 1910-1920 there was a sensational increment inwomen in workplaces as assistants and in semi-gifted occupations, for example, typists, cashiers,and typists. Simultaneously despite the fact that, there was a reduction of ladies cleaners,tailoresses, dressmakers and workers. As the men left for war fromAmerica, more ladies started to work, the considerable change despite the fact that was not thenumber of new contestants in the work power, however the quantities of ladies changing jobsand the new open doors being opened to them. Numerous ladies chose to changejobs with expectations of better chances. Expanded employment standardization,specialization of work and expanding oversight brought about creation numerous jobsinterchangeable. Ladies clerks for example would become toll gatherers orretail laborers would move to office work. This was called ability weakening and itenabled laborers to move starting with one zone then onto the next. As the war advanced therewas a more prominent requirement for American War materials, and after the second draft of men inlate summer, the male workforce was significantly diminished. Organizations started to begfor laborers, particularly those that had agreements to fill and war assets tosupply. Organizations understood the quantity of ladies who could work and started toprint promotions saying ?Women Wanted?. Bridgeport weapons even distributedflyers from a plane encouraging ladies to leave their homes and work. This createdmany new open doors for ladies, and they before long understood that. As ladies changedjobs and assumed control over those officially done by white men, dark ladies took theopportunity to do those officially of white ladies. This was the first run through a whitewoman could picked her activity, and she t. .u2e584b11292ba35713baf6f0891cffe5 , .u2e584b11292ba35713baf6f0891cffe5 .postImageUrl , .u2e584b11292ba35713baf6f0891cffe5 .focused content region { min-tallness: 80px; position: relative; } .u2e584b11292ba35713baf6f0891cffe5 , .u2e584b11292ba35713baf6f0891cffe5:hover , .u2e584b11292ba35713baf6f0891cffe5:visited , .u2e584b11292ba35713baf6f0891cffe5:active { border:0!important; } .u2e584b11292ba35713baf6f0891cffe5 .clearfix:after { content: ; show: table; clear: both; } .u2e584b11292ba35713baf6f0891cffe5 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; haziness: 1; change: obscurity 250ms; webkit-progress: mistiness 250ms; foundation shading: #95A5A6; } .u2e584b11292ba35713baf6f0891cffe5:active , .u2e584b11292ba35713baf6f0891cffe5:hover { darkness: 1; change: murkiness 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .u2e584b11292ba35713baf6f0891cffe5 .focused content zone { width: 100%; position: relative; } .u2e584b11292ba35713baf6f0891cffe5 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content adornment: underline; } .u2e584b11292ba35713baf6f0891cffe5 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u2e584b11292ba35713baf6f0891cffe5 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content beautification: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u2e584b11292ba35713baf6f0891cffe5:hover .ctaButton { foundation shading: #34495E!important; } .u2e584b 11292ba35713baf6f0891cffe5 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u2e584b11292ba35713baf6f0891cffe5-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u2e584b11292ba35713baf6f0891cffe5:after { content: ; show: square; clear: both; } READ: The viability of inside control in business since the enron outrage Essay..

Friday, August 21, 2020

How to Turn Off Track Changes in Word

How to Turn Off Track Changes in Word Ever get a document back from an editor that has tons of red or blue lines (maybe even some green ones), and have no idea how to get rid of them all, or view the document the way it’s supposed to look?   This article is for you! Dont submit a document that looks like this! Why I Love Track Changes in Word Microsoft Word has a very useful feature called “Track Changes” that keeps track of changes that an editor makes to a document, and allows subsequent readers to see what changes were made. When the Track Changes feature is turned on, anyone who opens the document can see every change made to the original document, whether to fonts, page formats, margins, and text. Track Changes also has a “Comments” feature that allows explanations and suggestions to be entered in the margins of your document. The value of Track Changes to me as an editor is that my clients can see what I’ve changed, and I can see the changes they make. I do not then have to go through their resume word by word to see what alterations have occurred. It’s also easy to accept or reject changes, without having to change individual fonts or colors. Gone are the days of manually inserting a strikethrough to indicate a deletion! The Dangers of Track Changes Track Changes in Word can be troublesome too. You don’t want to send a document with lots of red lines and bubbles all over it to an employer or a school (many people have embarrassing stories of doing this)! The recipient then sees all the suggestions, changes, and possibly the original language and mistakes that needed changing. As part of proofreading and preparing the final draft of a resume, cover letter, or essay, take the following steps to ensure that you do not inadvertently send a marked up copy to an employer: Directions for MS Word 2008 for Mac 1)   Check to see if there are any comments or tracked changes in the document: Go to the “Review” tab and find the Markup Options  drop-down menu. Make sure there are check marks next to the first four items shown (otherwise you might not see the comments or formatting changes when you look at “Final Showing Markup.”) 2)   If you do not see any changes or comments and you do not make any other changes to the document, you’re good to go. 3)   However, if you do see comments and tracked changes, you can do one of three things: Change “All Markup” to “No Markup” and save the final document as a PDF. This solution works if the place you’re submitting your resume accepts .pdf files. Accept all the tracked changes and delete all edits and comments (unless you only want to accept some of them, in which case see step 4). NOTE:   You need to delete edits SEPARATELY from comments! Go to the Accept  menu with the green checkmark, and select Accept All Changes. Go to the Delete  menu with the red X, and select “Delete  All Comments in Document.” If you want to accept some changes and delete others, you can accept or reject changes and comments one at a time. Either click on the Accept or Reject icons (then Accept and Move to Next or Reject and Move to Next), or right click on the change to reveal a drop-down menu and Accept Change or Reject Change. Repeat Step 1. Directions for Track Changes in Word 2013 and Newer 1)   Check to see if there are any comments or tracked changes in the document: Go to the “Review” tab and check to see that the drop-down is set to show “All Markup.” Click the Show Markup drop-down and check to make sure that Comments, Insertions and Deletions, and Formatting are all selected. NOTE:  If the window says “All Markup” and you do not see any edits, this does not mean they are gone! Make sure you are viewing all the potential markups before determining that your document is clean. 2)   If you complete the above steps and do not see any changes or comments, you’re good to go. 3)   If you do see comments and tracked changes, you can do one of three things: Change “All Markup” to “No Markup” and save the document as a PDF. This solution works for resumes IF the place you’re submitting your resume accepts .pdf files. Accept all the tracked changes and delete all edits and comments (unless you only want to accept some of them, in which case see step 4). NOTE: You need to delete edits SEPARATELY from comments! Under the “Review” tab, click on the “Accept” icon and select “Accept All Changes.” Under the “Review” tab, go to the comment icon that says “Delete” (next to the “New Comment” icon) and choose “Delete All Comments in Document.” In Word 2016 and later, you can also use Document Inspector to check for tracked changes. You can access this tool by clicking on the File tab, then Info. Here you’ll see whether there are any remaining editing marks or comments in your document. If there are no bullets listed here, you’re good to go. If there are, click the “Check for Issues” and select the Inspect Document option. Make sure all of the boxes are checked, then click Inspect. Your results might look something like this: Click Remove All to get rid of any remaining Comments, Revisions, and Versions. If the document was created by a third party, you may also wish to remove authorship from the document. If you want to accept some changes and delete others, you can accept or reject changes and comments one at a time by right clicking on them individually. You will get a drop-down menu with choices of what to do. Repeat Step 1 to make sure you haven’t missed anything. Important notes for all versions of Word: If you accept all changes before reviewing the document and there is a comment in the middle of your document like “(dates?)” then that change will be accepted and become a part of your document! Make sure you respond to all questions and make any revisions needed inside your document before accepting all changes. *ALWAYS* proofread your final document at least 3 times!  As much as The Essay Expert and other editors attempt to ensure that your documents are perfect, final approval is ultimately your responsibility. If you don’t want all of your future edits to show up as marked on your document, turn Track Changes off by clicking on it (it will be grey when on).  It’s a toggled function.  Click it on, click it off. Finally, when you receive an edited document, whenever possible accept or reject the changes before making your own edits!  This practice will make it much easier to look at the NEW edits you have made to the document. Have Track Changes questions? Embarrassing Track Changes stories? Please share in the comments below!

Sunday, May 24, 2020

Racial Disparity in Native Son and Go Tell It on the Mountain

Racial Disparity in Native Son and Go Tell It on the Mountain Native Son and Go Tell It on the Mountain are clearly social critiques of the black experience in conflicts with white dominated society. They are powerful works of literature; media formulated to spark social awareness and illuminate the racial disparity in American society. Both pieces present the necessity for change not only in the African-American community but also in all of society in hopes to end racial prejudice and inequality. Although Baldwin and Wrights messages of reform are similar, each presents differing avenues for achieving that change. They deliver significantly opposing messages of dealing with the rage that oppression and hate generates. James†¦show more content†¦It is a message about changing the individuals heart before attempting to change others. Baldwin saw that it was impossible to the overcome hate with more hate. It was his own belief that his #8230;real life, was in danger, and not from anything other people might do but from the hatred that [he] carried in [his] own heart. The choices are simple: either attempt to change the world or change the individual. In Native Son, Bigger is so lost in his own rage that it allows him to commit horrible crimes without remorse. It is not Richard Wrights intention to create a hero in Bigger Thomas but a sympathetic character trapped by white society into committing his acts of violence. Wright wants the reader to understand that in a world of injustice it may take that same injustice to open peoples narrow minds. Bigger and the society that he lives in, allots him few options for progress. Like many in the real world, Bigger chooses to break through white structured choices with violence. He finds an empowerment like never experienced. Similar to the work of Flannery OConnor, Biggers violence is used to shock the characters of the story, the heart of the reader, and ultimately society. To understand Wrights message of proactive change in the African-American community, we can look at the creation of Bigger Thomas psyche. He is a black male with limited education partly by choice and partly by situation. But it isShow MoreRelatedAlan Paton s Cry, The Beloved Country1747 Words   |  7 PagesAfrica, the main character, reverend Stephen Kumalo, observes the stark contrast between his poor village and the cosmopolitan city of Johannesburg. Throughout the story, he unearths the changes occurring in South Africa as a result of escalating racial tensions. His journey brings him to an understanding of the harsh struggle of his fellow Africans, and he too begins to experience the growing fear. Paton explicates that eradication of fear is of utmost importance in fashioning a unified countryRead MoreEssay Art Life of Langston Hughes5893 Words   |  24 Pagesthis era). He spent most of his early years with his grandmother in Lawrence, Kansas due to the separation of his mother and father. In 1908 when Langston was ready to start school, his mother was told that he could not attend a nearby because her son was black. The school was located in Topeka, Kansas and was mostly white. Langston’s mother, Carrie, challenged and fought the school over their decision. She won her fight and Langston was finally admitted to the school. By the time he was fourteenRead MoreHigh School Student Essay20272 Words   |  82 Pages2005 by Pearson Education, Inc. Learner Diversity Differences in Today’s Students T eachers begin their careers expecting to find classrooms like the ones they experienced when they were students. In some ways classrooms are the same. 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The emergence of Rasta during that period corresponds with so much that was happening around the world. Rastas could tell that social unrest in Jamaica was going to lead to a movement away from colonial rule and, having heard Marcus Garvey speak of the importance of Africa to black people in the New World, found in his remarkable success as a leader of thousands inRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesDoesn’t Make You Happy, You Aren’t Spending It Right†) New Case Incident (Bonuses Can Backfire) Updated Case Incident (Multitasking: A Good Use of Your Time?) Chapter 9: Foundations of Group Behavior †¢ Entirely new Opening Vignette (To the Clickers Go the Spoils) †¢ New feature: glOBalization! †¢ New Myth or Science? 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Thursday, May 14, 2020

Impact Of Reconstruction - 779 Words

The Impacts of the Reconstruction: Continuity and Change Overcoming human prejudice is one of the most difficult challenges any society has faced throughout human history, and will continue to face in the future. During the post-Civil War time period, Radical Republicans and other societal activists made significant efforts in the realm of civil rights. Throughout the time period, three new constitutional amendments were created, education was expanded, and the black population was able to participate in politics at a notable level for the first time in American history. However, like all social movements, there was ultimately pushback to Reconstruction policies. Although the Reconstruction Era led to some changes in the lives of blacks,†¦show more content†¦Once Redeemer governments came back into power, a culture of white supremacy was developed, and white political dominance was regained. Because of this, efforts to disenfranchise and suppress the black population were fu rthered, resulting in the amount of black voters being restricted. Soon after, official segregation was pursued, with facilities being separated on the basis of race. Later on, this prejudicial systematic discrimination against the black population was ultimately upheld by the courts, with the Supreme Court ruling in Plessy v. Ferguson that segregated facilities were constitutional, as long as they were equal. However, these facilities were often anything but equal, resulting in long-term discrimination against the black community. Both of these examples clearly show that the Reconstruction, while creating certain political changes, failed to produce true long-term results in the matters of political equality. In a similar way, the social equality was not an impact of the Reconstruction Era, as the black population still faced several barriers in all matters of life. The existence of segregated facilities and Jim Crow laws are sufficient proof that this was the case, however, nothin g shows it better than lynchings, and the existence of the Ku Klux Klan. These violent and bloody actions were often looked over by the local and state legislatures, demonstrating clear societal bias against the black population. The mere fact that the Force ActsShow MoreRelatedThe Positive Impact Of Reconstruction1216 Words   |  5 Pagesuntil you die or until slavery is totally abolished? Well that’s when the Reconstruction Era comes in. The Civil War was a major cause that led to the Reconstruction Era. This was due to the Union winning the war between them and the South. The end of this war was thought to give freedom, peace, and stop the suffering of slaves all over the country, but the South didn’t want to let go of slavery that easily. Reconstruction was when the South was rebuilding and also when the country was trying toRead MoreSocial Reconstruction And Its Impact On Education1297 Words   |  6 PagesAbstract Social Reconstruction is a viewpoint or philosophy of education that centers on utilizing education to eradicate social inequities. Supporters of this theory maintain clear views of education. What the function of the teacher will have to be, what the character of curriculum and will have to be, and what the procedure of guideline inside classrooms should be. The role of the teacher is to generate enlightening and thought-provoking classes so that it will open their students’ perceptionsRead More Characteristics and Impacts of American Reconstruction Essay1548 Words   |  7 PagesCharacteristics and Impacts of American Reconstruction The key goals of Reconstruction were to readmit the South into the Union and to define the status of freedmen in American society. The Reconstruction era was marked by political, not violent, conflict. Some historical myths are that the South was victimized by Reconstruction, and that the various plans of Reconstruction were corrupt and unjust. Actually, the plans were quite lenient, enforcing military rule for only a short periodRead MoreCivil Reconstruction And Its Impact On The Civil War977 Words   |  4 Pagesnot mean they would live a peaceful life. After slavery ended, Reconstruction was introduced to bring the former Confederate states back into the union . As reconstruction was getting started, Radical Republicans of the North passed the Military Reconstruction Acts of 1867 for revenge on the southerners, which divided the south into five military districts and charted how the new government would operate . As this Military Reconstruction was taking effect across the S outh, African-Americans were ableRead MoreThe United States And Its Impact On The Nation Reconstruction And Redeveloping Regional Armed Forces3333 Words   |  14 Pagesnation from collapse, and to provide support to oppressed groups and populations aligned with similar value structures. It is not a new policy tactic for the United States, there have been several cases where America has played a big role in nation reconstruction and redeveloping regional armed forces. While there have been some successful campaigns in these efforts to fight insurgency, improve conditions in regional civil conflicts, and stabilize areas, it has not always been effective policy. The UnitedRead MoreEssay on Two Part of the United States Reconstruction Era590 Words   |  3 PagesStates’ history, the Reconstruction Era had two senses. From 1865 to 1877 was the first, which involved the post Civil War action. The second sense, focused on the transformation of the Southern United States from 18 63 to 1877 with the Congress directing the issue of reconstruction of state and society (â€Å"Reconstruction Era†). Frederick Jackson Turner argued that the frontier was the chief determinant in American history (â€Å"Frederick Jackson Turner†). Both the Reconstruction impact and Frederick JacksonRead MoreFederal Government During Civil War Essay1237 Words   |  5 Pagesspecifically the Reconstruction period following it tested these principles to the core. While it may be accurate to characterize governmental struggles that defined Reconstruction as ones that were inter-branch, a more detailed and nuanced survey reveals it was borne more so out of ideologies that were incumbent within each branch. This essay surveys the ideological battles between the executive, legislative, and judicial branches of the federal government, and evaluates its impact on the idea ofRead MoreImportance Of Crime Scene Reconstruction928 Words   |  4 PagesCrime scene reconstruction is one of many profiling techniques used to build a profile for an offender or to solve a crime. Crime scene reconstruction uses forensic science. First Assumptions are made about how the crime was carried out. Then deductive and inductive reasoning is used to support the theory of how the crime occurred. All piece of evidence at the crime scene is Analyzed. Investigators will conduct interviews of the victim if alive, or potential witness, family members and close friendsRead More‘the Slaves Went Free and Stood for a Brief Moment in the Sun’ Du Bois; How Valid Is This View?888 Words   |  4 Pagesthe sun’ Du Bois; How valid is this view? In 1865 reconstruction begun with the aim of securing racial equality between blacks and whites in the southern states. Du Bois believes that during this period blacks ‘stood for a brief moment in the sun’. There were significant improvements to black lies that took place during this period such as their freedom of movement, re-unification of family units and improvements in education. However reconstruction also failed to secure racial equality in many waysRead MoreImpact Of The Civil War On African Americans860 Words   |  4 PagesCivil War, was terrifying. Then the Reconstruction era was born to restore, reinstate, and unite the United States as one. During the Reconstruction of 1865 through 1867, African American lives were impacted economically because they were given few rights and their resources were limited, socially because they wanted to be given an ordinary lifestyle, and politically because they weren’t allowed to be joined or linked with the govern ment. The economic impact on African Americans is their rights

Wednesday, May 6, 2020

Sports An Essential Component Of Education - 2418 Words

Sports in the twentieth first century has become an essential component of education. Recreational athletic activities have a great role in perfecting the human spirit. Through healthy competition sports influence the cultivation of will, perseverance, responsibility and the ability to overcome and eliminate many different challenges. Moreover sport is a great tool which gathers people together towards a common objective, regardless of their nationality, race, religion or beliefs – both on the field and in the stands. Today the era of technology and media has changed professional sport into a business. For a player or coach - training is a profession. For the audience it is a consumer market. Therefore the athlete’s road is full of temptations, which deals with many ethical dilemmas. More often we hear about competitors forgetting about the rule â€Å"fair play† while getting into scandals regarding doping, selling matches, or inappropriate behavior. The pedagog ical aspect of recreational sport is undeniable, however in the presence of professional sports with elements of fighting and rivalry it would be simply difficult to say that sport is a physical activity, aimed at education for the recognition of moral values. Ethics is a scientific discipline, which deals with recognition of morality. The ultimate attempt of ethics is to distinguish between what is good and bad, just and unjust, right and wrong. Although ethics and morality are two different concepts, today many peopleShow MoreRelatedImproving Sports At School Time1566 Words   |  7 Pagesimportance of physical education. Even public schools do not allocate enough time for kids to practice sports as much as they do for class-based education. In fact, physical activity for children is not only about pleasure time. Rather, it helps grown-up children to extend their capacity to grasp concepts explained in their classes. Children who are active while doing physical activity are expe cted to be active at class time. Thus, encouraging sports at school time is essential for child developmentRead MoreThe Integrated Sport Injury Model Is The Best Model That1341 Words   |  6 PagesThe integrated sport injury model is the best model that could explain Matt’s psychological response to his reaggravating his shoulder injury. In this paper I will give a complete analysis of Matt’s psychological response for set backs in his rehabilitation process. This will be done in three main points: First I will explain what specifically the integrated sport injury model is. Then I will explain how Matt’s psychological response fits in this model. Lastly, I will conclude psychological rehabilitationRead MoreHey Teacher, leave recess alone! In her Huffington Post blog article titled Here’s One Way to Wreck700 Words   |  3 PagesHey Teacher, leave recess alone! In her Huffington Post blog article titled Here’s One Way to Wreck a Child’s Education: Take Away Recess, Haley Krischer takes an emboldened stand against the practice of eliminating recess; which is often done as a punishment or to make more time for instructional learning. I stand in agreement with Krischer. I do not agree with schools taking away recess for any reason with the exception of dangerous weather or environmental circumstances. Yet, research indicatesRead MoreImplied Curriculum: Physical Education for All Students935 Words   |  4 PagesPhysical education is a component of the American education system about which politicians, administrators, doctors, and others frequently debate. Some see it as an integral part of a student’s education - a part that is often underemphasized due to time and budget constraints. Others see it as a non-essential, indicating that a student’s academic day should not be interrupted with something as non-academi c as sports (Pill, 2012). In fact, currently only 2.1 percent of high schools provide the nationallyRead MoreThe Curriculum For Excellence And Education1165 Words   |  5 PagesThe Curriculum for Excellence, introduced in 2014, aims to transform education in Scotland for ages 3-18. It intends to progress the standards of education and learning in the country by moving away from more traditional methods of teaching. This strategy, developed by the Scottish Government, recognises that learning is a lifelong process, beginning at birth, and therefore it is important to employ methods which prepare children from a young age for a life of work. In order to do so, the curriculumRead MoreStudent Athletes Are Deserving Of Economic Remuneration1505 Words   |  7 PagesThe seven most popular sports (in order) in the United States are: NFL, MLB, NCAAF, auto racing, NBA, NHL, and NCAAM (Rovell, 2014). Five of the sports included are professional where the athletes are paid. However, two of them--NCAAF and NCAAM--are amateur sports headed by student-athletes who are not paid. When these college sports are on par with professional organizations that are worth billions of dollars, then the amateurism behind the NCAAF and NCAAM is questioned. In fact, the NCAA generatesRead MoreLink between Sports and Academics846 Words   |  3 Pagesfactors, mainly including the lack of support for sports programs operating in educational intuitions by the UAE community, including the government and parents. This lack of support may arise out of some people’s perceptions that the time and energy spent on sports should be invested in other activities such as studying. However, these perceptions will be proven to be invalid.On the other hand, playing sports on a daily basis is proven to be a vital component of having a healthy lifestyle and a healthyRead MoreThe American Culture Is Rich811 Words   |  4 PagesAmerican Culture The American Culture is rich, complex, and unique. Our culture, which is an important component of the nations identity, emerged from short, rapid European invasion of the Americas, sparsely settled by diverse native peoples. The African’s arrival added yet another layer of unique cultural complexity to the territories named the New World. These three cultures, European, Indian, and African were very different and yet a lot alike. Their ways of life were greatly diverse althoughRead MoreBenefits Of Youth Sports : A Positive Impact On All Those That Participate1286 Words   |  6 PagesIV November 24, 2015 Benefits of Youth Sports Youth sports have a positive impact on all those that participate. Over seventy-five percent of United States families with school-aged children have at least one child who engage in organized sports. (Bailey, 1) Parents sign their children up for organized sports for numerous reasons, like, keeping their children fit and active, building a sense of teamwork, or others may be fulfilling their passion for sports through their children. Whatever the reasonRead Morebenefits of youth sports1111 Words   |  5 Pagespositive effects of youth sports Athletics can have a very major impact on a child’s life. Students who participate in youth athletics learn many life skills that can positively affect their lives. Athletics benefit children in physical, psychological, and social development. Studies show that youth who participate in organized sports during middle and high school do better academically and are offered greater job prospects than children who do not partake in sports activities (Marilyn Price-Mitchell

Tuesday, May 5, 2020

Management Culture and Globalisation for Food Habits-myassignmenthelp

Question: Discuss about theManagement Culture and Globalisation for Food Habits. Answer: The multinational companies require managing cultures of various groups of shareholders to operate in a global environment. Culture can be defined as the distinct attributes like food habits, social behaviours, consumption patterns and lifestyle patterns groups a different people have which in common. Culture of people have roots in various aspects like country of origin, race, religion, occupation and several other factors which form parts of the identity of people. It has profound impact on the communication pattern, lifestyle and perceptions of individuals (De Mooij 2013). For example, in the eastern culture eye contact is considered rude while in western culture it is regarded as a positive body language. The cultural perceptions have deep impact on the decisions people in the society take pertaining to consumption, profession and investment. The global companies irrespective of their counties of origin and industries they function in require to exhibit positive acceptance of cul tural diversity in order to be able to acquire customers, employees and investors respectively to operate in the market. Their knowledge and ability of managing people from various cultures allow them to operate globally. Thus, management of multiple cultures has become empirical to the global expansion of multinational companies (Rialti et al. 2016). The first area where global companies require managing culture is while acquiring and retaining talent. The management bodies of companies earlier used to view employees as mere operators. The leadership style in these organisations was increasing authoritative where the superiors ordered and directed the subordinates. The mangers commanded their followers and did not consider empowering them or encourage them to participate in the planning of business strategies (Vinayak, Khan and Jain 2017). Max Weber introduced the system of bureaucracy, which stands on power distributed among the people in organisations based on strict lines of hierarchy. The hierarchical organisational, fixed lines of authority and strict division of labour were the characteristics of business organisations. The managers in these organisations during used command and authority to lead the departments under their control. However, this authoritative leadership style based on bureaucracy did not support prompt dec ision making because involvement of too many layers of authority made taking decisions extremely complex. Globalisation, which started in the nineteenth century led to the expansion of big companies all over world. The theory of scientific management of resources proposed by Fredrick Taylor led the business organisations manage their resources scientifically. The business organisations manage their resources using advanced technology and human resource management strategies. Globalisation has led the multinational companies like Microsoft to enter foreign countries taking advantage of the strong bilateral relationship of their home countries with these countries (Beamond, Farndale and Hrtel 2016). For example, American companies have entered economies of South America, Europe and Asia with which the government of the United States have strong bilateral relationships. The multinational companies, in order to achieve economies of scale in these markets and earn high profits utilise re sources in their host countries. They employ people in these host countries and harness their talents. It is here that the significance of cultural management comes into action. The transnational organisations while employing the people should form policies to manage them with due respect to their culture. The model of cultural dimensions of Hofstede states that there are marked differences among the people coming from the eastern countries like India and western nations like the United Kingdom. The people may perceive same gestures of managers differently according to their cultural backgrounds and perception (Gilpin 2016). The model points out the people of the eastern countries are characterised by more importance to long-term relationship, collectivistic attitude and high power index. The western countries on the other hand are characterised by short-term relationships, individualistic attitude and lower power index. The managers of the global companies are required to lead thei r juniors coming from diverse cultural backgrounds. They must manage these subordinates so as not to harm their cultural feelings and perceptions. Violation of cultural feelings would lead to resentment and conflict between the management and the employees (Cumberland et al. 2016). These conflicts would further attract actions from the host governments including penal actions. Hence, in the light of the above discussion, it can be pointed out that managers leading teams of employees in the global companies require to be sensitive about the cultural background and perception of their members of their teams. This understanding would encourage greater integration among the geographically dispersed branches of the multinational companies. They employees in these branches owing to the multicultural environment within these companies would be encouraged to integrate their skills and motivation to form more robust business strategies aimed at gaining a stronger market position (Omri and Ka houli 2014). Thus, cultural management can help global companies to harness the talent of global human resources to gain more command over the global market. The second situation when cultural management by companies help in their globalisation is while catering to the needs of the customers. The multinational companies today are present in several countries and serve an international base of consumers. This helps them to generate huge revenue and diversify their business risks. Thus, catering to the needs of these customers on a continuous basis is of utmost importance for the revenue generation in these companies. The cultural attributes of the consumers like their religion, nation of origin and historical background have deep impact on their purchase decisions (Claessens and Horen 2014). This impact of culture on consumers decisions is so great that the multinational companies have to design and market their products in ways, which suits the cultural perception of the consumers. High brand equity help the multinational companies to hold high position in the market and generate high revenue. The consumers develop brand loyalty towards t he products, which relate to their cultures, needs and lifestyle. Again, the companies in order to gain more permanent hold over the market try to create brand affinity where the customers would keep on consuming their products yielding steady inflow of cash for them. Here, the companies try to relate to the culture of the consumers by adopting features related to it (Coady et al. 2015). For example, the multinational fast food chains like KFC offer vegetarian food items while serving customers who consider vegetarian food a part of their culture and religion. When consumers can relate culturally to a brand they consume the brand on regular basis which earns robust revenue for the companies owning those brands. Thus, cultural connectivity with customers helps companies to generate high revenue and strengthen their hold in the global market. Cultural management is very important in global collaboration among multinational companies and business firms. Today, the term culture is not restricted to employees and customers but embraces business entities as well. Every business entity has its own culture, which is expressed through its mission, vision and strategies. Globalisation has ushered in a new market trend where firms require sharing knowledge, capital and technology to bring about innovations in their products. The global firms today carry out robust open innovation with other firms all round the world to make products catering to specific markets to gain more competitive advantage (Oshri, Kotlarsky and Willcocks 2015). This requires them to integrate their respective organisational cultures in order to create an environment, which allows collaboration by all the firms participating in open innovation experiments. Thus, management of culture of between firms is very crucial in collaborating to bring about innovative products. Thus, management of organisational cultures lead to collaboration among companies, which help firms, create more market specific products and gain greater global advantage. An indirect yet important aspect of cultural management is attraction of market capital, which accounts for the robust strengths of the multinational companies. One can note that the leading global companies are public limited companies listed on the stock exchanges in the home countries. Globalisation has made it crucial for these companies to be present in major home countries in form of subsidiaries. The major wholly owned subsidiaries of the multinational companies are also public limited companies listed on the major stock exchanges in the countries. For example, Unilever is listed on London Stock Exchange in its home country the United Kingdom, Euronext in Europe, New York Stock Exchange in the United States and several other major stock exchanges around the world. These public limited public limited companies and their wholly owned public limited subsidiary companies can create positive image by cultural management among employees and customers. This culturally diverse image h elps them to attract revenue from investors in all their home and host countries, which fuel their global operations. It can also be pointed out that cultural integration between companies allows one company to invest in each others capital. Thus, this cultural management enable companies attract both individual and institutional investors, which provides them with strong financial bases capable of fuelling their global functions. Thus, cultural management enables companies to attract global capital to support their global operations. It can be summed up that cultural management holds a very important place in the daily business operations. Management of cultural diversity help multinational organisations gain multicultural employee image in the global market. They design their products and marketing strategies to relate to the cultures of their various consumer segments. This helps them to earn huge revenue from the global market. This strong multicultural image of the multinational companies attracts investments from both individual and institutional investors. Thus cultural management helps companies to attract employees, revenue and investment which support their global operations. Thus managing cultures help in globalisation of corporate organisations and allow customers to consume products from the global market. References: Beamond, M.T., Farndale, E. and Hrtel, C.E., 2016. MNE translation of corporate talent management strategies to subsidiaries in emerging economies.Journal of World Business,51(4), pp.499-510. Claessens, S. and Horen, N., 2014. Foreign banks: Trends and impact.Journal of Money, Credit and Banking,46(s1), pp.295-326. Coady, D., Parry, I.W., Sears, L. and Shang, B., 2015.How large are global energy subsidies?(No. 15-105). International Monetary Fund. Cumberland, D.M., Herd, A., Alagaraja, M. and Kerrick, S.A., 2016. Assessment and development of global leadership competencies in the workplace: A review of literature.Advances in Developing Human Resources,18(3), pp.301-317. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Duma, F., Popcsev, M. and Seelhofer, D., 2017, July. Economies of small: niche strategies and success factors of independent luxury brands in a global market dominated by big business. In2017 Global Fashion Management Conference at Vienna(pp. 343-350). Gilpin, R., 2016.The political economy of international relations. Princeton University Press. Omri, A. and Kahouli, B., 2014. Causal relationships between energy consumption, foreign direct investment and economic growth: Fresh evidence from dynamic simultaneous-equations models.Energy Policy,67, pp.913-922. Oshri, I., Kotlarsky, J. and Willcocks, L.P., 2015.The Handbook of Global Outsourcing and Offshoring 3rd Edition. Springer. Ozturk, I. and Acaravci, A., 2016. Energy consumption, CO2 emissions, economic growth, and foreign trade relationship in Cyprus and Malta.Energy Sources, Part B: Economics, Planning, and Policy,11(4), pp.321-327. Ozturk, I. and Acaravci, A., 2016. Energy consumption, CO2 emissions, economic growth, and foreign trade relationship in Cyprus and Malta.Energy Sources, Part B: Economics, Planning, and Policy,11(4), pp.321-327. Rialti, R., Zollo, L., Ciappei, C. and Laudano, M., 2016, July. Digital cultural heritage marketing: the role of digital technologies in cultural heritage valorization. In2016 Global Marketing Conference at Hong Kong(pp. 1062-1063). Vinayak, P.C., Khan, B.M. and Jain, M.C., 2017. Employer Branding: Sustainable Competitive Advantage for Organisations.

Saturday, April 4, 2020

Diet Delusion Essays - Sugar Substitutes, Saccharin, Aspartame, Tab

Diet Delusion I have always been a health and weight conscious individual. Because my thyroid does not work, I am automatically prone to weight gain. At the office, I have found my click amongst those sitting around the lunch table with their salads and and diet sodas, rather than leaving the office for a burger and fries. Inspite of my efforts to eat healthy diet and exercise every day, a couple of years ago I began to experience migranes, dizziness, and symptoms of irritable bowel syndrome. Of course I visited several internists and finally received a diagnosis of "Nutra Sweet poisoning" I laid down my diet Pepsi for tea and water, and the problematic symptoms disappeared almost overnight. I also began loosing extra pounds without changing my quantity of food consumption immediately. Bittersweet aspartame is a diet delusion. Controversy has surrounded aspartame since it's creation in 1879. On a large scale, the public remains uninformed of the hazards of this popular chemical. Why aren't people asking "What is this stuff made of, and why is the FDA forced to put a warning label on every product containing aspartame?" The average diet pop drinker doesn't realize how much of this chemical he or she is consuming on a daily basis, or the possible effects aspartame toxicity could have on the body. What is it? In 1879, while developing new food preservatives, a young Johns Hopkins chemistry research assistant accidentally discovered that one of the organic compounds he was testing was intensely sweet. Saccharin he called it, after sakcharon, the Greek word for sugar. He further learned that it passed through the body unchanged and was thus a safe artificial sweetener for diabetics. Food processors, noting that it was 500 to 700 times sweeter than sugar, were able to cut costs by using it. Even Theodore Roosevelt, a diabetic, championed saccharin early on. When, in 1907, the chief of the USDA's Bureau of Chemistry fretted about the safety of saccharin and wanted it banned from canned foods, Roosevelt was bombastic. "My doctor gives it to me every day. Anybody who says saccharin is injurious to health is an idiot!" Still, saccharin was banned, only to be restored during the sugar-short years of World War I. Available as powders or pills, to say nothing of in a huge variety of processed foods, saccharin remained popular throughout World War II. Its only drawback was its bitter metallic aftertaste. Food processors licked that problem by combining saccharin with cyclamate, another artificial no caloric sweetener. Then in the 1960s came disturbing news. Two different studies suggested that cyclamate caused cancer in lab rats. Subsequent tests concurred and in 1969 cyclamate was banned. With no other artificial no caloric sweetener available, saccharin use soared. Americans were soon scarfing down 2,500 tons of saccharin a year, most of it from soft drinks. When tests began to suggest that saccharin caused bladder tumors in lab rats, the FDA moved to limit its use. If the protests launched by the Calorie Control Council (a group that includes saccharin manufacturers and users) weren't heard around the world, they were clearly audible in the halls of Congress. As a result, saccharin won a reprieve in order that testing might continue, even though some suspected that its continued use was a violation of the Delaney Clause, which bans known carcinogens in food and drink. Already Britain has banned saccharin (except as an at-table sugar substitute) and France permits its use only by prescription. In the United States, saccharin was deleted from the FDA's generally recognized as safe list in 1972. Since 1977, hazardous-to-your-health warnings not only have had to be posted on every item containing saccharin but must also point out that saccharin "has been determined to cause cancer in laboratory animals" (specifically bladder cancers). Those believed to be at greatest risk in general are young children, pregnant women, white men who are heavy smokers and nonwhite women. As for the current legal status of saccharin, it is classified by the FDA as a weak co carcinogen, meaning that it may promote (though not necessarily cause) tumors. The saccharin product most widely available in the United States is Sweet'n Low. It is also sold under brand names Equal and the cheaper Natra-Taste now that the original manufacturer's patent has expired. Calories: 4 per 0.04-ounce (1-gram) packet. Is it possible to gain weight when the label says"diet" on it? According to recent studies it is. Studies have shown that when their diet is not closely monitored, many people use artificial sweeteners in addition to sugar products

Sunday, March 8, 2020

Case Study EasyJet Essays

Case Study EasyJet Essays Case Study EasyJet Essay Case Study EasyJet Essay Essay Topic: Easy Marketing This report will consist of an analysis of EasyJets macro and micro marketing environment. Macro-environmental factors include; political, economical, social and technological changes to the environment, i.e. the external marketing environment. The micro-environmental factors on the other hand include groups of people directly affected by the companys decision; for example; stakeholders, competitors, intermediaries and customers, i.e. the internal marketing environment. Using these I will then go on to conduct a SWOT analysis. A SWOT analysis will enable me to look EasyJets strengths, weaknesses, opportunities and threats and in turn allow me make strategic recommendations for the future. In order to help do this, the report will be based on collected and analysed data about EasyJet and will look in depth and analyse what this means to Tesco as a European conglomerate. Background to EasyJet EasyJet was launched in November 1995 by a Greek called Haji-Ioannou with a fleet of two Boeing 737-300 flying from London to Glasgow and Scotland. Today it operates with 72 aircraft, offering 125 routes from 39 European destinations. The defining way that EasyJet was able to establish itself into such a successful airline is largely due to its base concept of offering a low cost, no-frills service. It believed that as the demand for short-haul air transport was price-elastic, reducing prices would mean more people would fly. This might be a reason why EasyJet was able to undercut its rivals as traditionally airline concepts are based on the fact that airline traffic grows in line with the economy and that cutting prices will only lead to a decrease in revenues. EasyJets revenue in 1998 was  £77 million and in 2006 this figure had risen to 1,619.7 i(easyJet.com) EasyJet keeps costs low by eliminating the unnecessary costs and frills associated with traditional airlines. This is don e by through numerous methods: use of the internet to reduce distribution costs, maximise the utilisation of substantial assets, ticketless travel, no free lunch, efficient use of airports and paperless operations. Easyjet.com is the main brand name ii(keynote.com) and its mission statement is To provide our customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers. (easyjet.com) EasyJet is now the UKs leading low-cost airline and the second-largest in Europe after Ryanair. It continues to facilitate its strategy of growth, for example, with the addition of the Airbus and GB airways at a cost of  £103.5 million iii(news.bbc.co.uk), currently it looks like it will just go from strength to strength? EasyJets external marketing environment (STEP analysis) In order to conduct a STEP analysis, firms need to review the environment in which they operate. The following factors play a major role in the airline industry today i.e. political-legal, economic, socio-cultural and technological. Social Factors Whilst being a dominant low-cost airline, and the second largest in Europe, EasyJet has not won over all members of the public. Currently the French and German community are proving a problem. This is because there is a general reluctance to use credit cards over the phone and Internet. (Hattee J. (2000).) Currently 95% of all tickets are sold over the internet iv(easyJet.com). The idea of cheap flights generally appeals to the public. However, the promotion of prices through for example newspapers and Teletext that are unrepresentative of the actual cost on another day/time, are likely to deter or antagonise customers. It has actually been in the news recently that airlines such as EasyJet should only advertise prices that show the actual cost i.e. includes all taxes etc, a ploy used before to draw in customers. Technological Factors EasyJet is faced with balancing technological advancements, for example, the use of the internet on distribution and cost synergies from industry consolidation, and the risk of rising costs and competitive pricing. EasyJet was one of the first airlines to embrace the opportunity of the Internet when it sold its first seat online in April 1998. Now approximately 95 % of all seats are sold over the Internet, making easyJet one of Europes biggest Internet retailers. v(easyjet.com) Technological developments in the field of e-commerce and aircraft manufacture are vital in allowing EasyJet to maintain an advantage over its competitors. EasyJet now offers paperless operations as the management and administration of the company is undertaken entirely on IT systems which can be accessed through secure servers anywhere in the world enabling huge flexibility in the running of the airline. Also passengers instead of receiving tickets now get emails containing there travel details and booking reference online. This has greatly reduced the costs of issuing, distributing, processing and reconciling millions of tickets each year. vi(easyJet.com) Economic Factors There are likely to be increases in fuel costs, congestion and other environmental restrictions. The risk of terrorism is likely to have an impact on insurance costs i.e. they will go up and the system of security implemented i.e. much greater/more alert. Globalisation should continue to boost traffic in the long-term and the introduction of the single currency in Europe is likely to bring more business to EasyJet as Europe becomes more integrated. Stelios Haji-Ioannou, the founder of low-cost airline easyJet, believes that the euro has reduced the currency risks of running a business in Europe and that must lower costs and hence prices for consumers. vii( www.time.com) Political-legal Factors The political environment concerns the role of the government and the extent to which it intervenes in an economy. Political issues, such as the threat of ongoing war in the Middle East, and more recently issues in South America have driven up oil prices. They have also been going up due to the threat of a cold winter. As a result this reflects on the cost of aviation fuel. Whilst these political factors have a direct impact on the economy, such as increasing fuel costs, increased congestion, environmental restrictions, higher security, and insurance, they are intrinsically linked with social-cultural effects i.e. impacting upon the attitudes towards air travel. Due to terrorist attacks such as September 11th, airlines such as British airways have stopped flights to certain countries (particularly in the middle- east), in fear of another attack. This has had a domino effect whereby it has caused a political stir, with Britains believing that they maybe the next victims of a terrorist attack. Airlines have lost a lot of money as they are no longer going to certain destinations. I believe the implication of certain security measures have also had an influential effect on customers. As ordered by the Transportation Security Administration, new security screening went into effect due to the foiled British terror attacks. The primary restriction was the carrying-on of liquids or gels including beverages, shampoos, sun tan lotions, toothpaste and hair gel. Passengers were permitted to have baby formula and/or breast milk, prescription medicine with a name matching that of the traveller, and non-prescription medicines. Any beverages purchased past the security checkpoint must be consumed prior to boarding any aircraft. Philip Fanara, Jr., Ph.D. CFA, from the department of finance, insurance, and international business, expresses his view that airlines may lose some customers due to the new regulations being an inconvenience. viii(www.thehilltoponline.com) EasyJets internal marketing environment Competitive analysis EasyJet faces stiff competition from airlines such as Ryanair, BMIbaby, MyTravelLite and Buzz. Virgin Express, Hapag Lloyd Express, Germanwings and Air Berlin already are or might become competitors as a result of future expansion plans. Ryanair (EasyJets main competitor) is the only one of these companies so far to have succeeded and shown a continuous annual profit. In September 2006 it made  £235 million and in September 2007 the figure had risen to 291 million, a 24% increase. ix(www.ryanair.com) Suppliers EasyJet currently has two suppliers, Boeing and Airbus. An important part of easyJets strategy is to operate a modern fleet and based on the current business model, requires easyJet to acquire a significant number of further aircraft whilst achieving a low total fleet operating cost. Between 2003 and 2007 there were 12 aircraft deliveries under the Boeing contract. However, 120 aircraft deliveries were made under the Airbus contract in this same period. x(www.easyjet.com) Airbus was looked more favorably upon as it offered significantly better value than Boeing, the Airbus Contract enables it to purchase Airbus A319 aircraft at a price approximately a third per seat below the price for the Boeing 737-700 aircraft delivered to it under the Boeing Contract in August 2002. Other factors included fact that the Airbus had agreed to provide extensive support to the Company, especially with regard to training for easyJets pilots, cabin crew and maintenance personnel. Also, Airbus has put arrangements in place in keeping with low cost operation i.e. Airbus A319 aircraft maintenance will not exceed the cost of maintenance for its Boeing 737-700 aircraft. xi(EasyJet.com) Media The media have provided a link between the airline EasyJet and the public. Press releases portraying special deals and new routes available Im sure have proved beneficial to EasyJet in terms of attracting new customers. For example, deals of the week are advertised which are ideal for those on a budget who need some inspiration when looking for a holiday destination or for those looking for a last minute getaway at an affordable pricexii(www.easyjet.com) and also routes, easyJet to launch flights to Jersey!EasyJet, Europes leading low-fares airline, today announced it will launch two new routes to Jersey from Liverpool and London Luton next spring, with daily flights commencing on 31 March and 21 April respectively. xiii(www.easyjet.com) Press is generally good for EasyJet. Environmentalists With the number of flights leaving the UK set to double or triple by 2030, environmentalists have put airlines at the centre of the debate on global warming, a development that could lead to restrictions being imposed on the industry. The Conservatives have unveiled their `Greener Skies proposals. Among the suggestions are the introduction of VAT on fuel for domestic flights and higher tax rates for frequent flyers. xiv(www.keynote.co.uk) Customers Travel is now a priority for todays consumers, however the youth market needs addressing. The outlook for consumer expenditure looks extremely healthy, which will continue to sustain leisure spending. With holidays and additional short breaks now the UKs top two expenditure priorities (23% and 22% respectively), this multiple trip culture has become so ingrained that it will require a major downturn to change this. In Mintels Holiday Lifestyles Responsible Tourism UK, Leisure Horizons January 2007, some 22% of respondents stated that even the disappearance of low fares would fail to change their habits. The 25-44-year-olds are currently the core low-cost market and despite the budget connotations, the no-frills market is actually driven by the wealthier socio-economic groups splashing out on multiple trips.xv(http://academic.mintel.com)

Friday, February 21, 2020

Significant of Edge Waves and Shear Waves Essay

Significant of Edge Waves and Shear Waves - Essay Example Edge waves or low frequency gravity motion waves are water waves that are trapped at the shoreline by refraction. It is produce by the variability of wave energy reaching shore. An edge-wave is a low frequency wave attached to the beach. The edge waves have periods of a minute, a long-shore wave-length of around a kilometer, and amplitude that decays exponentially offshore as shown in figure 1 (Cutchin and Smith, 1973).While they were originally considered to be a curiosity, these waves play a significant role in near shore hydrodynamics. (Eckart C., 1951). The edge waves are modeled by creating incident waves that approach perpendicular to the direction of the constructed shoreline. The numerical modeling of edge waves was first described by Stokes equation in 1946. Shear Wave is also known as the voticity wave. The stability of a steady alongshore current V(x) to small perturbations using a linear vorticity equation based on the shallow water equations and the rigid-lid approximation. They showed that in the region of strong seaward shear (d|V|/dx pressure variance R, is 1 (i.e., equi-partitioning of kinetic and potential energy) independent of the mode mix. For shear waves , R = O(gh/V2), that is, 1 for natural alongshore currents with typically small Froude numbers (e.g., Oltman-Shay et al. 1989). Hence, can be used to estimate the contributions of gravity waves and shear waves to the infragravity band. If the gravity and shear wave velocity fluctuations are assumed to be statistically independent, then the fraction of the infragravity velocity variance contributed by shear waves is approximately given by = 1 1/R.(17). The effects of Shear and Edge Wave in the Environment The shape of the land under sea determines the strength and direction of the wave toward the coastline, while above ground it determines the run-up. Since the generation of a wave is defined by transferance of energy, or force in simple mathematical terms, the decrease in sea floor depth has the proportional effect of focusing and speeding up the movement of the wave. Thus a wave generated from a large, deep body of water will produce larger waves than those produced from a shallower body of water. Beach coastlines. As shown by Adams & Lewis, (1979) offshore coastline has a modifying effect on the wave shape as it breaks on land. The most destructive waves are where the force of the wave is focused as it breaks on l

Wednesday, February 5, 2020

Cultural Economy of the Media Essay Example | Topics and Well Written Essays - 2000 words

Cultural Economy of the Media - Essay Example This study stresses that  since advertisements and consumer culture is an ongoing system, customers must be constantly motivated to buy and spend more money on products. It follows then that new strategies must be used to hook these buyers by replacing old goods with new ones and also being constantly in touch with current trends in terms of goods and services. The need for new inventions has pushed the advertisement market into new heights whereby the targeted customers are confused. This means that the targeted clients are more likely to look for new adverts just like looking for new products. Indeed, overcoming ideas to circulation of capital has led to the rise of commodity culture based on a high turnover of signfieds and signifiers.As the research highlights that  hidden beneath the innovations that create new images and colourful presentations are less than normal and discontinuous stories which define the society. The excitement found in this adverts are packed through te chnological fantasy to suit different segments if client base. Recognisable and traditional representations in seasoned advertisements are usually anchored on a combination of new ideologies as well as enduring ideologies.  This then brings about the sense of contoured cultural meaning which integrates different meanings to bring about relativity and conventionalism.  Ã‚  It is not surprising that businesses usually exploit dominant ideologies at the expense of the important elements of promotion which are expected to be dominant in adverts. (Caraher, Landon an

Tuesday, January 28, 2020

Maori Social and Cultural Values and Healthcare

Maori Social and Cultural Values and Healthcare Shame is a painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behaviour. The effect of shame on the health of the Maori client would be a client was diagnosed by type 2 diabetic and was recommended by the general practitioner to loss his /her weight. The general practitioner also made appointment with the weight loss program people and asked the client to attend the program but the client itself was feeling kind off embarrassed or bit shame as he/she have to attend the program, people will gossip about it and how will they react. The client may feel uncomfortable if at first he /she wold have controlled this it wouldn’t have come to this stage. Feeling inadequate not enough or insufficient. The effect of feeling inadequate on the health of a MÄ ori client would be a MÄ ori client visited a doctor as she was not feeling well, she had difficulty in sleeping and usually sweating, nervousness. After proper examination the doctor concluded that she has got hypertension(high blood pressure).the doctor started to inform her what she needs to do to control high blood pressure without medication and with medication too but after that brief information the doctor has given her time to think and decide and he went away giving her space but she felt that she had less information given to her regarding hypertension and she couldn’t say anything as she lacked knowledge and was not able to ask the doctor more about it as she felt embarrassed. Withdrawal (maunu) being pull out, to draw out or to loosened or get isolated. Example a person was feeling sick and needs to see a doctor, but when she went to the hospital she could not access any health services as she didn’t knew anything about health , it was all new to her. Neither has she known about the health services nor has appriopate knowledge felt withdrawn as people there knew where to go and where not to go. Feeling misunderstood took it in a wrong way, improperly understood or interpreted. For an example a MÄ ori client visited a doctor and informed that the medication he prescribed did not do anything and no important in her health but the doctor got bit angry as and said are you trying to teach me.The MÄ ori client felt that what she was trying to say doctor took in a wrong way, she just wanted to get a better medication that will improve her health. 1.2 One to one consultation with a health worker A MÄ ori lady goes to see a doctor and the doctor was male, she went to see the doctor to know how to avoid type two diabetic, but when she found out it was a male doctor she felt bit uncomfortable with him. The doctor tries his best to make feel comfortable. She seemed like she was nervous so the doctor tried to take her stress away by asking her to take deep breaths. She got bit worried to whether the doctor will provide her adequate information or not and whether it will be better for her or not. The doctor provided her with all information and how to avoid them also he also provided a guide book for her to read on her own too. Consumer survey As a health nurse educator she went to a boarding school to all the students doing consumer survey about the ascertain number of smokers. Firstly she asked permission from the parents to continue this survey. During this survey she looked at a simpler way to meet the age group of students made questionnaires that students can understand also got online website which is usually accessed by youths. She conducted this survey through face to face interview. Questionnaires were given out to them simple answers like yes/no .While conducting this survey she also maintained confidentiality and privacy for students. She explained the students while she was doing this survey in a simple way for their understanding. One to one consultation with a health worker of a different gender. For an example a male nurse promoting breast feeding for MÄ ori mothers. Firstly before going near to the mother the male nurse would get permission from the family or the husband to explain this to his wife about breast feeding. If the mother does not agree a male nurse he would give that information to the family members or to the husband so that they can explain to her. He will also get a MÄ ori nurse with him to assist him in communicating with the MÄ ori client as his first language is English. While communicating with the Maori client he will provide privacy to her. Explain her things as simple as he can. Providing information about support and also getting feedback from her is she does not understand anything. Group consultation with a health worker. The health worker having a group of Maori people who came for consultation together about influenza risk and how to reduce the spread of it. The health worker firstly made the environment suitable for them like in a room or office to maintain the privacy. When the clients arrives he greets them in their language by respecting there culture and belief. He also speaks to them in a very respective manner. The health worker provides adequate information to them and they all actively participate in the group where they could not understand things and need to know a bit more about it. He also informed them that if they feel they have not got enough information they ask questions to him. 1.3 Adverse socio-cultural factor one Education- If you as a MÄ ori are not educated you won’t be able to communicate well in front of others. If you are less educated you feel shame (whakama) in yourself as you won’t know what to do if want to see a doctor. You won’t have direct impact to health services. For an example you want to see a doctor but you don’t know where to go and get the information from and you feel shame on yourself as you are not educated how will other people react on it. Adverse socio-factor two Lack of identity (age, gender)- You will feel shame on yourself as people won’t know you who you are and where you are from. Example you have got diabetic and you want to go and access health services at district health but you cannot access as you don’t have an identity and knowledge about it. Another example can be the ministry of health NZ published pamphlet in MÄ ori language to make it easier for people who cannot understand English to read but still you don’t know how to read it in your language too. Adverse socio-economic factor one Employment- A MÄ ori person goes for job interview and does well in the interview but the employer does not give the designation he should get as he does not have the appropriate qualification or degree. He won’t be getting better pay as he should be. He won’t be able to excess any health services as whatever income he earns is spent on the family needs. Sometimes MÄ ori people doesn’t even have job as they don’t have any qualification and feel shame on themselves (whakama) people are laughing at him whenever they go to look for job. Adverse socio-economic factor two- Discrimination in education- The child won’t be getting education up to a better level or appropriate standard as they come from the poor family or due to the ethnicity. The child won’t be treated friendly by other students and teases the child how poor he is and the child will feel shame on himself (whakama) which will make him to avoid going to school. The child will not be getting proper health services as his family does not earn much. 2.1 A) Negative outcome one- No access to medical treatments- Like a MÄ ori client was very ill and wanted to go and see a doctor to get treated but he could not go as he was not educated he didn’t knew where to go and felt shame on himself and didn’t knew which medical treatment to access. Negative outcome two- Traditional medicine- In MÄ ori there is a medicine that they use that is rongoa it is use to prevent many sickness and provide remedies for the sickness. But the medicine making is passed down to generation to generation so the new generation may not know how to make the medicine and maybe don’t even know what ingredients maybe used. Some maybe feel bit embarrassed on themselves as they know anything about their traditional medicine. Negative outcome three- Non-MÄ ori speaking person- A health care assistant goes to meet a client and before going to that client she got bit background about that person and learnt that the person is Maori. When she went there she greeted the families and the client in MÄ ori and was able to speak bit fluently to them all were bit shocked and ashamed on themselves that they are MÄ ori themselves but they cannot speak their own language but a person who is a non-MÄ ori person speaks well. B) Positive outcome one- Cultural appropriate programmes- In a rest home they have people there who wants to get more knowledge about MÄ ori culture so the company organises a teaching session in a culturally appropriate setting to the clients, the health care assistants and clinical staffs. Positive outcome two- Maori provider group- Like for some MÄ ori clients they are special needs clients they require some special aids in their life so the good thing is that now in New Zealand there is a MÄ ori provider group they do funding for Maori health and disabilities issues, taking accounts of the Manaia Health PHO population profile and health needs, building Maori provider capacity in service delivery and improving upon quality issues. Positive outcome three- Whanua ora- The ministry of New Zealand is trying to look for solutions and information to support the whanua plans and track the whanua goals. All this solutions will be used with a group of people or by range of people from the whanua ora navigators or to staff at whanua ora collectives to whanua themselves, although people whose information is captured in whÄ nau plans will be able to have a say in who is allowed to access that information.

Sunday, January 19, 2020

Robert D. Furchgott’s Contribution to the Discovery of Nitric Oxide as

Introduction In 1998 the Nobel Prize in physiology was awarded to three scientists for their contribution to the discovery of nitric oxide (NO) as a physiological singling molecule, particularly in vascular smooth muscle: Dr. Robert F. Furchgott, Dr. Louis J. Ignarro, and Dr. Ferid Murad1,2. Although the Prize was only initially awarded to Furchgott and Murad, it was later admitted that without the work of Ignarro an important link would not have been made. More specifically, in 1977 Murad found that nitric oxide was the active molecule causing vasodilation when studying the effects of vasodilatory effects nitroglycerine1,2. In 1980 when studying the effects of vasodilatory effects or acetylcholine in rabbit aorta, Furchgott found that vascular endothelial cells are necessary for vascular smooth muscle relaxation3. He concluded that endothelial cells produce what he called endothelium-derived relaxing factor (EDRF), a signaling molecule that caused vascular smooth muscle to relax1,3. Lastly, in 1986 Ignarro, showing that vascular endothelial cells produced similar responses when stimulated to produce EDRF and when exposed to NO, determined that nitric oxide and EDRF were the same molecule, thereby uniting the work of Murad and Furchgott into a cohesive vasodilatory model1,2. Nitric Oxide and Vascular Relaxation Nitric oxide is an abundant and diverse secondary signaling molecule throughout the body, playing roles in memory, learning, inflammation, and blood pressure. It is synthesized by nitric oxide synthase (NOS) from L-arginine and oxygen, though there are three known types of NOS: NOS 1, NOS 2 and NOS 34. NOS 1 and 3 are stimulated by high intracellular calcium ion concentrations, as caused by vasodilators l... ...el Prize Awarded to Scientists for Nitric Oxide Discoveries. Circulation 98, 2365-2366 2. Raju T. (2000). The Nobel Chronicles. The Lancet, 356, 346 3. Furchgott R. F. (2003). Nobel Lecture. Nobel Lectures, Physiology or Medicine 1996-2000. 4. Barrett K. E., Barman S. M., Boitano S., Brooks H. L. Ganong’s Review of Medical Physiology (2012). Ganong’s Review of Medical Physiology. McGraw-Hill 5. Nobel Prize.org (2014, February 25). Robert F. Furchgott - Biographical. Retrieved from http://www.nobelprize.org/nobel_prizes/medicine/laureates/1998/furchgott-bio.html 6. Furchgott R. F., Zawadzki J. V. (1980). The obligatory role of endothelial cells in the relaxation of arterial smooth muscle by acetylcholine. Nature, 288, 337-376 7. Martin W. (2009). Robert F. Furchgott, Nodel laureate (1916-2009) - a personal reflection. British Journal of Pharmacology. 158(3), 633-637

Saturday, January 11, 2020

Criteria for Heroes Essay

For individuals to be seen as heroes in ancient world they had to meet specific criteria. Above all, a man needed to be a skilled warrior, who had to respect authority, both governmental and religious. Heroes were given no room for pride, they were to be modest, not only giving credit to their culture and the gods for any great deeds they had done, but also accepting everything that happened as fate, not scenarios they had created for themselves. In other words, they did not make themselves who they are, rather they had been predestined to become it. The final requirement of being a hero was composure. Heroes were not permitted to be blinded by rage or have mood swings. Perhaps the greatest example of Achilles fighting skill is when he fights with and kills Hector, the greatest of the Trojan warriors. However, this fight may have never happened if Athena had not disguised herself as one of Hectors brothers and convinced him to fight. Achilles fails miserably at respecting anyone in authority, whether governmental or religious. He not only disrespects King Agamemnons authority, but also the goddess Athena herself. This lack of respect begins when Achilles calls an assembly of the Greeks, something only Agamemnon was able to do. He then proceeds to insult the king, telling him he is greedy, shameless, a cheater, and a drunk. To top it off, Achilles contemplates drawing his sword to strike down Agamemnon, and is only stopped by Athena grabbing his hair. Needless to say, killing the leader of your nation would be the ultimate act of disrespect to the government. Although he does so badly with respect for government authority, Achilles has no problem respecting human religious authority, only because he has no encounters with priests, prophets, and etceteras. However, he does show some disrespect to Athena for stopping his murder of King Agamemnon. Instead of following the goddess orders whole-heartedly, he does it quite reluctantly and talks back in the process. Humility is another requirement Achilles fails to meet. His excessive pride is seen throughout The Iliad. When he tells Agamemnon that he is withdrawing himself and all his forces from the Trojan War, Achilles makes it sound as if he has done greater things than anyone, putting himself on a pedestal. Never does Achilles credit anyone or anything for his success, including the  gods. It is always he himself who has done something. Although Achilles is so prideful about his deeds, he is able to accept Fate. As he reprimands his horses as if it were their fault Patroclos was killed, one of them tells Achilles his death is near. Achilles tells the horse he knows this, indicating he accepts it. Hector does not credit himself for his accomplishments. He usually gets around glorifying himself by thanking the gods. Achilles pride contributes to his downfall, and it also shows Hector to have far less hubris than his opponent. Composure may be the requirement Achilles is furthest from meeting. Almost every time his name is mentioned, he is in some fit of rage. His very first tantrum is when he about kills Agamemnon, only being stopped by Athena. His next episode of anger comes after the death of Patroclos, but it is actually helpful to the Greeks. Achilles charges over the battlefield, destroying all Trojan warriors he crossed paths with. The final act of Achilles great anger is after he kills Hector. Achilles is still deeply hurt by the death of his friend Patroclos, so he drags Hectors body behind his chariot, mutilating it. The Epic of Gilgamesh embodies the national ideals of the Sumerians who believed that coming of age of a young man especially one who would become king, required a ritual experience. That aided the young man to face his monsters, nature, gods, and the reflection of Gilgamesh found in his mirror image Enkidu. The Sumerians understood the need for such a quest of self because there is a person that resides in all of us, both benefactor and destroyer that must be identified and controlled before we can accept our adult responsibilities. This is why the story incorporates emotions, but they are also unrealistic. Gilgamesh must face his anger and learn to replace it with a sense of community that is much closer to love, not hate. His ego must also be trained to respond appropriately to both winning and losing because this is what life is for each of us. The ancient Greeks had strict criteria for individuals to follow if they were to be seen as heroes. Those requirements were skill in battle, respect for authority, humility, and coolness under fire. Not many men met all requirements, including Achilles and Gilgamesh, but they were still viewed  as heroes. When the emotions are brought under control, when each person is successful at slaying their â€Å"dragons,† then they can move into an adult position that requires control over all the dualities of love and hate, power and weakness, anger and joy, selfishness and community. Between Achilles and Hector, Hector was the better choice for the title of hero, he was respectful of authority, humble about his success, and was very levelheaded. Achilles had great fighting skill as well. However, he had trouble respecting authority and keeping his cool, both results of his excessive pride. If Achilles had not been so prideful, he could have been a much greater warrior and hero, perhaps achieving status equal to the gods. He simply had too much pride. As desired, Gilgamesh learns to do good deeds, and this is truly all that society asks of anyone.

Friday, January 3, 2020

What Is Political Correctness Definition, Pros, and Cons

â€Å"Political correctness† is the process of speaking without offending anyone. Love it or hate it, what was once considered simple â€Å"good manners,† has become far more involved, and frankly, controversial. Exactly what is political correctness, where did it come from, and why do we love to argue about it? Key Takeaways: Political Correctness Political correctness (PC) refers to language that avoids offending persons of various genders, races, sexual orientations, cultures, or social conditions.One of the most commonly stated goals of political correctness is the elimination of verbal discrimination and negative stereotyping.The demand for political correctness is often controversial and becomes the source of criticism and satire.Critics argue that political correctness cannot change the underlying feelings that lead to discrimination and social marginalization.Political correctness is now a common weapon in the cultural and political war between American conservatives and liberals. Political Correctness Definition The term political correctness describes written or spoken language thats intentionally phrased to avoid offending or marginalizing groups identified by certain social characteristics, such as race, gender, sexual orientation, or ability. Beyond the obvious avoidance of overt slurs, political correctness also includes the avoidance of terms that reinforce preconceived negative stereotypes. The elimination of verbal discrimination is often considered one of the main goals of political correctness. Since the 1980s, the increasing demand for political correctness has been alternately praised, criticized, and satirized by commentators from all corners of the political spectrum. The term is sometimes applied derisively in order to ridicule the idea that language is capable of change—or that the public’s perceptions and prejudices against certain groups can change through language. Among the more subtle forms of political correctness is the avoidance of the use of microaggressions—brief off-hand comments or actions that either intentionally or unintentionally express negative prejudicial slights toward any marginalized or minority group. For example, telling an Asian-American student, â€Å"You people always get good grades,† while possibly meant as a compliment, may be taken as a microaggressive slur. A relatively new form of being politically correct is to avoid â€Å"mansplaining.† A combination of â€Å"man† and â€Å"explaining,† mansplaining is a form of political incorrectness in which men marginalize women by attempting to explain something to them—often unnecessarily—in a condescending, oversimplified, or childlike manner. History of Political Correctness In the United States, the term â€Å"politically correct† first appeared in 1793, when it was used in the U.S. Supreme Court’s decision in the case of Chisholm v. Georgia dealing with the rights of state citizens to sue state governments in U.S. federal courts. During the 1920s, the term was used in political discussions between American communists and socialists to refer to a strict, almost dogmatic, adherence to the Soviet Union’s Communist Party doctrine, which socialists considered to be the â€Å"correct† position in all political issues. The term was first used sarcastically during the late 1970s and early 1980s by moderate-to-liberal politicians to refer to the stance of extreme left-wing liberals on some issues considered by the moderates to be frivolous or of little actual importance to their causes. In the early 1990s, conservatives had begun using â€Å"political correctness† in a pejorative manner criticizing the teaching and advocacy of what they considered left-wing liberal ideology â€Å"gone wild† in U.S. colleges, universities, and liberal-leaning media. In May 1991, then U.S. President George H.W. Bush used the term when he told the graduating class of the University of Michigan that, â€Å"The notion of political correctness has ignited controversy across the land. And although the movement arises from the laudable desire to sweep away the debris of racism and sexism and hatred, it replaces old prejudice with new ones. It declares certain topics off-limits, certain expression off-limits, and even certain gestures off-limits.† PC Culture Today, PC culture—a theoretical purely politically correct society—is most commonly associated with movements such as gender-based bias, gay rights, and ethnic minority advocacy. For example, the PC culture prefers that the terms â€Å"spokesman† or â€Å"spokeswoman,† be replaced by the gender-neutral term â€Å"spokesperson.† However, the PC culture is not limited to social or political causes. To promote religious tolerance, â€Å"Merry Christmas† becomes â€Å"Happy Holidays,† and a demand for simple empathy asks that â€Å"mental retardation† be replaced with â€Å"intellectual disability.† In December 1990, Newsweek magazine summarized conservatives’ concerns by equating the PC culture to a sort of a modern Orwellian â€Å"thought police† in an article asking, â€Å"Is This the New Enlightenment or the New McCarthyism?† However, it was Dinesh DSouzas 1998 book â€Å"Illiberal Education: The Politics of Race and Sex on Campus† that first caused the general public to question the benefits, motives, and sociological effects of the political correctness movement. Pros and Cons Advocates of the process of political correctness argue that our perception of other people is greatly influenced by the language we hear used about them. Language, therefore, when used carelessly or maliciously, can reveal and promote our biases against various identity groups. In this manner, the strict use of politically correct language helps to prevent the marginalization and social exclusion of those groups. Persons opposed to political correctness regard it as a form of censorship that quashes freedom of speech and dangerously restricts public debate on important social issues. They further accuse advocates of an extreme PC culture of creating offensive language where none had existed before. Others argue that the very term â€Å"political correctness† can be used in ways that can actually hinder attempts to stop hate and discriminatory speech. Opponents point to a 2016 Pew Research Center survey which showed that 59 percent of Americans felt â€Å"too many people are easily offended these days over the language that others use.† According to Pew, while most people naturally try to avoid using language that offends others, extreme examples of politically correct terms tend to devalue the English language and lead to confusion. Finally, those opposed to political correctness argue that telling people that it is socially wrong for them to express their feelings and beliefs in certain ways will not make those feelings and beliefs go away. Sexism, for example, will not end by simply referring to salesmen and saleswomen as â€Å"salespersons.† Similarly, referring to the homeless as â€Å"temporarily displaced† will not create jobs or wipe out poverty. While some people might swallow their politically incorrect words, they will not abandon the feelings that motivated them. Instead, they will hold those feelings inside to fester and become even more toxic and harmful. Sources Alder, Jerry; Starr, Mark. â€Å"Taking Offense: Is this the new enlightenment on campus or the new McCarthyism?† Newsweek (December 1990)Gibson, Caitlin. â€Å"How ‘politically correct’ went from compliment to insult.† Washington Post. (January 13, 2016)U.S. President George H.W. Bush. Remarks at the University of Michigan Commencement Ceremony in Ann Arbor, 4 May 1991 George Bush Presidential LibraryDSouza, Dinesh. â€Å"Illiberal Education: The Politics of Race and Sex on Campus.† Free Press; (October 1, 1998). ISBN-10: 9780684863849Chow, Kat. Politically Correct: The Phrase Has Gone From Wisdom to Weapon. NPR (December 14, 2016)